Volv bills itself as TikTok for news. The Snap-backed app makes news stories you can read in 9 seconds.

  • Volv creates short-read information tales that customers can swipe by means of.
  • The app combines monetary and political information with in style tradition, and is geared toward millennials.
  • The founders received recommendation from Mark Cuban and pre-seed funding by means of Snap’s accelerator Yellow.
  • See extra tales on Insider’s enterprise web page.

Shannon Almeida and Priyanka Vazirani did not have any tech expertise earlier than they determined to create their very own information app.

After working at a social startup on a marketing campaign serving to migrants on the border, they seen how biased the mainstream media was. So the 2 determined to create an alternate.

Volv, which was based in March 2020, is an antidote to conventional information apps, Almeida advised Insider. 

Learn extra: Fb says it eliminated greater than 1.3 billion pretend accounts within the months surrounding the 2020 election

The app goals to create unbiased information in real-time and payments itself as “TikTok for information.”

It creates information tales, averaging at round 70 phrases, which customers can learn in lower than 9 seconds. The tales are listed in-app in a swipe format that is simple on the attention. That is essential to make the app engaging to its millennial goal market, Vazirani mentioned. 

A publish shared by Volv ☁️ (@volvmedia)

 

Individuals of their teenagers and 20s typically examine their telephones earlier than they even get away from bed, logging into varied apps to view the most recent newsfeed updates. On Volv, customers can scroll by means of and see all the key information tales at a look.

The app combines breaking information with popular culture tales, similar to explaining memes which might be going viral. A major instance could be Bernie Sanders’ mittens at Joe Biden’s presidential inauguration.

On this approach, the app can present folks the highest political and monetary tales and covert non-news readers, whereas additionally offsetting heavy tales with lighter reads.

This method is paying off. Volv publishes round 50 tales a day and its articles have been learn practically 8 million instances thus far. Its founders mentioned it has a excessive retention fee, too.

A publish shared by Volv ☁️ (@volvmedia)

 

Volv launched per week earlier than the US went into lockdown however maybe this was lucky timing. Individuals staying at house spend extra time on-line. As well as, main information occasions have drawn readers in. This contains the Black Lives Matter motion, tumultuous 2020 presidential election, Capitol siege, and naturally, the continued pandemic. 

“It kind of pushed us in on the deep finish,” Almeida advised Insider.

Being unbiased is a key a part of the app’s id. Its founders additionally just lately launched a function known as timeline information. This permits readers to get a broader view of the subject and perceive how a narrative has developed, with out transferring away from the short-format function.

Client angle

It has a workforce of fewer than 10 folks – nevertheless it’s actively recruiting extra so it will possibly diversify its content material.

Volv co-founders Shannon Almeida and Priyanka Vaziran.

Volv co-founders Shannon Almeida and Priyanka Vazirani.

Volv


Previous to launching the app, Almeida and Vazirani, emailed billionaire entrepreneur Mark Cuban on a whim for some recommendation. To their shock, Cuban responded. He gave them tips about learn how to make the content material younger and in sync with millennials. He additionally suggested them on learn how to market the app and differentiate it from current information websites.

Almeida and Vazirani had no tech expertise earlier than creating Volv. As an alternative, they created the app from a client angle, the pair advised Insider. Additionally they utilized this to the interface of the app, which has impartial colours and no daring headlines to create a relaxed, seamless expertise, Vazirani mentioned.

To date, Volv has used purely natural advertising. It has been featured by YouTubers and tech bloggers, and has a web page on Product Hunt, which helps unfold the phrase and provides it a world viewers, Almeida mentioned. Though it is shunned paid advertising thus far, it is trying to strive it out sooner or later, she added.

A publish shared by Volv ☁️ (@volvmedia)

 

Volv obtained pre-seed funding by means of Snap’s accelerator Yellow, which Vazirani mentioned gave it “prompt validation.” In addition to the funding, Yellow has additionally given Volv entry to a variety of sources, together with periods hosted by visitor audio system. Snapchat and Volv share the identical goal market and are each based mostly round velocity and brief items, so the pairing made sense, Vazirani mentioned.

The founders advised Insider Volv goes to be elevating its seed spherical quickly however didn’t present additional particulars.

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