Argentinian freestyle rapper Ecko
In its new advertising marketing campaign, “Emotional Sparks,” Lexus celebrates its dedication to engineering autos that ship the liberty, pleasure, and inspiration drivers have to spark their inventive visions. To convey the marketing campaign to life, Lexus partnered with a gaggle of musical artists who achieve first-hand expertise with improvements like Lexus Teammate™ Superior Drive Technology discovered within the new LS500h, Distant Park and Plug-In Hybrid Electrical know-how on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine efficiency of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the primary time) to create an authentic music monitor impressed by innovation and efficiency.
Titled “No Ceiling,” the monitor was created by three-time Grammy nominated, American document producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is obtainable on main streaming platforms. For the music video, famend dancer and choreographer Zak Ryan Schlegel introduced the tune to life. Each the tune and music video are reside at www.lexus.com/sparks.
Korean-American R&B artist Audrey Nuna
“’No Ceiling’ captures that limitless feeling you’ve gotten whenever you’re driving and your favourite tune comes on,” stated Nova Wav, Warner Chappell Music songwriters. “We cherished producing this monitor with Audrey and Ecko and seeing Zak’s strikes. The power of our collaboration comes by means of within the video and the commercials.”
“At Lexus, our inspiration comes from our friends, and this marketing campaign fantastically showcases the perfect of Lexus’ visitor passions, power and pleasure,” stated Vinay Shahani, vp of Lexus advertising. “Prioritizing how our friends really feel whereas driving and proudly owning a Lexus is important and gives the spark for us to develop cutting-edge options like our all-new multimedia system known as Lexus Interface and Teammate™ Superior Drive know-how.”
Whereas the “No Ceiling” music video gives an general have a look at the collaboration, 4:30 TV spots concentrate on the person artists and songwriters. Every spot options an excerpt of “No Ceiling” and its inspiration:
“Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals whereas navigating metropolis streets on electrical energy within the new 2022 NX plug-in hybrid automobile. “Palms To The Sky” – Audrey Nuna’s lyrics take form as she will get behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Superior Drive know-how.
“La Through Rapida” – Warner Chappell Music’s Ecko is invigorated by the efficiency of the IS 500, crafting his verses as he pushes the throttle.
“The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs actions impressed by the NX 350h’s Distant Park, a operate of Superior Park.
American document producers and songwriting duo Nova Wav
The ‘Emotional Sparks’ TV spots will air throughout primetime, late night time and sports activities, together with the NFL, faculty soccer, NHL and Premier League. The marketing campaign additionally contains superior TV, digital, social, print and out of residence.
A wide range of media partnerships will present content material celebrating revolutionary inventive processes. In partnership with Playbill, The Instances Sq. Alliance and The Broadway League, Lexus would be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the guts of Instances Sq.. Extra media partnerships will roll out over the approaching months.
Photographs courtesy of Lexus